In this day in age social media is increasingly important to gain much needed website traffic. But what social media facts must you arm yourself with to gain clients from social media? Do you really need social media for your business? And how can you attract prospective clients? Social media can be a fickle game. To boot, each platform has its own tips and tricks as well as drawbacks. It’s important to familiarize yourself with the different platforms, and have profiles across all of them. While some people may be avid users of Twitter, others love to scour Pinterest. Get yourself on everything to attract more prospective clients. Know the social media facts, and work with them to gain yourself more clients.
Marketing Across Multiple Platforms and Social Media Facts
In this world of several billion people, most internet users are using social media every day. There are multiple platforms across which 100 million active people are a member of. These include the likes of Facebook, Twitter, Instagram, Pinterest, Google+, LinkedIn, and many others. These are some of the fastest growing social media sites.
It’s crucial to have a social media presence that extends to all of these platforms, if not more. Be aware of your social media statistics, such as how many users you have, if you’re gaining or losing users, and the times of day/days of the week that your users are most active.
It can be difficult to manage so many social media platforms, which is why social media marketers are in such high demand. Save yourself some time by hiring a social media marketer to deal with the nitty gritty details. These people are experts in the area, and know all the important social media facts.
Social Media Facts #1: Growing Your Audience Requires Different Skills on Different Platforms
Growing an audience on Twitter is not the same as growing it on Facebook. Facebook and Twitter have completely different ways of growth. Different tactics are used for each social media platform. Many people use the follow/unfollow tactic, which can work depending on what you’re going for. This involves following people in the hopes that they follow you back. You then unfollow people who haven’t followed you, allowing you to follow more people. Each social media platform has a different limit on how many people you can follow at once, so use this tool wisely. While this can grow your numbers, it isn’t always the most useful tactic. What’s the use of having a large following if they aren’t interested in the service you have to provide?
This tactic may work on certain social media platforms such as Twitter and Instagram, but just doesn’t work for a Facebook page. Different social media methods must be employed depending on the platform you’re working with. Again, this is where a social media expert steps in to take charge.
Social Media Facts #2: Targeted Followers Are More Important Than Number of Followers
What you really want are targeted followers. You want the people who are interested in the product that you have to offer. One way of finding such followers is looking at who is following your top competitors. Are they following you as well? You can play the follow/unfollow game wisely if you target those following your competitors. While this tactic of social media marketing is controversial, it can work well.
Social Media Facts #3: Some Platforms are Easier Than Others to Get Followers
Have you noticed that some companies and websites have what seems like a billion people on one platform, yet way fewer on another? This is because it’s harder to get attention on some platforms than others. As previously mentioned, the follow/unfollow game can be played on certain social media channels, like Twitter and Instagram, but not on others, like Facebook. Different platforms require different techniques to find followers. Some helpful tricks are making sure your social media buttons are obvious on your website, and making sure all existing customers know about your social media pages.
Social Media Facts #4: Social Media is a Fickle Game
It’s a plain and simple social media fact that it’s an incredibly fickle game. One day you could get thousands of visits to your website from social media. The next, you could get none at all. Properly done keyword research gains you organic rankings in the search engines. These gain you far more consistent followers than social media does.
That being said, you can get great traffic from social media… if used correctly. Find out when your social media users are online the most, and post consistently at those times and days. Make sure you’re posting regularly, but don’t overdo it. Posting ten times a day is just going to annoy your prospective clients and might even cause them to unfollow you. We don’t want that. Post on a regular – but reasonable – basis. Make sure all new articles and products are announced, and share old posts when you haven’t in a while. By posting regularly your social media traffic will be more regular and less fickle.
Social Media Facts #5: It’s Important to Have Social Media Links On Your Website On All Pages
These days everyone uses social media of some sort. I find it excruciatingly frustrating when I encounter a website that doesn’t have their social media buttons in an obvious place, or doesn’t have them at all. If I want updates on what they’re doing, I don’t want to have to check their website every single time. I want to be able to have the updates come naturally in my social media feed. How am I going to know there’s a new post otherwise? If a user can’t find the social media buttons, or they aren’t there at all, they won’t be able to keep up to date. Make sure you have social media buttons clearly located on every page so that your customers can follow along. They’ll then know when you have new products or posts that can be of use to them, and are more likely to buy your product or service.
Social Media Facts #6: Facebook Facts – Facebook is a Hard Game
Facebook, in my opinion, is the hardest platform to grow a social media following on. Facebook ads can help in garnering attention, but they need to be targeted to the right audience. Otherwise, you just wind up spending money for no gain. You need to target the right Facebook user who will be interested in the service or product you have to offer. Merely having followers doesn’t help you. You want people who are going to show interest in your website. I know many people with thousands of followers on platforms like Twitter and Instagram, yet a minute amount in comparison on Facebook. Facebook ads can significantly increase your success rate if used properly.
Social Media Facts #7: The World Has Gone Mobile
Most social media users are checking their various platforms using mobile apps. When you pop up in their news feed, they’re going to click on your link and go to the mobile version of your site. Almost every monthly user is on mobile social media at least part of the time. This means you need to make sure that your website is optimized for mobile performance. More often than not social media users are going to be looking at your site content through mobile devices.
Most people these days have at least one social media account, though most don’t work across all social media networks. If you want to attract a wide audience to your services or products, it’s crucial to have an active social media presence on many platforms. At the very least, you should have the main ones, including Facebook, Twitter, Instagram, Pinterest, Google+, and LinkedIn. Bonus points if you can manage more than that.
As previously mentioned, it’s handy to have a social media manager on board to deal with all these platforms. It’s hard enough to keep on top of one platform, let alone five or more. Growing your presence can be a tedious task, but there are always ways to help you with growth. Social media marketers can be helpful, or companies that target following and unfollowing to help you out.
The point is, social media is crucial to your business in this day in age, and just can’t be ignored (even if you hate the use of social media). Take all of these social media facts into consideration when setting up your website and social media accounts. Don’t forget to use multiple platforms, post regularly, and engage your audience. Social media is fickle, but if done correctly, you can gain a ton of website traffic through social media users.