Keyword research is a crucial part of your SEO strategy. But finding the right keyword research tool is crucial, as not all are created equally. I personally use SEMrush, but other bloggers all have different methods. While there may not be a right or wrong answer, combining different methods gives you a better shot.
The number one thing every website owner is looking for is that their products or services are listed on the first page of a search engine. There are many keyword suggestions tools, some of which are a free tool and others that cost. But which is the best one?
How to Find the Best Keyword Research Tool
Many bloggers suggest long tail keywords for a better shot. Others recommend using multiple related keywords. Making a list of keywords can help substantially to help you rank well in the search queries for multiple things. What search terms are your target audience looking up?
So here are the various keyword research tools bloggers use to find the keywords for their articles. Google keyword tool can be a great one, but there are definitely superior ones. Tools for keyword research are not all created equally, but a combination of several can be beneficial. Come up with your keyword idea, use the right research tools, and find the keywords that work best for your article. This way you can get your landing page on the front page of Google. And now, I’ll leave it to the bloggers.
Google Search Console
By Arima – Arimo Travels
Keyword research doesn’t end with the publication of a blog post. Once your post is online, it’s time to monitor the search traffic to see if you’ve chosen the right keywords.
I use Google Search Console to see how my keywords fare in the results. Usually I strengthen the keywords that turn out to be the most successful. However, sometimes the analysis will lead to even bigger changes.
When I published a guide for a 1-day Great Ocean Road self-drive from Melbourne, I used “Great Ocean Road without a tour” as my original target phrase. That didn’t work out. Based on the Search Console data, I radically revamped my post and switched the focus on “Great Ocean Road self-drive”. That brought my guide on the first page of Google results.
If you’re lucky, Google Search Console can even give you ideas for completely new blog posts.
While monitoring the traffic for my post about crossing the Pacific on a cargo ship, I noticed that a lot of people found my post by searching the duration of crossing the Pacific. My post didn’t really answer the question. So I wrote a completely new article called “How Long Does It Take a Cargo Ship to Cross the Pacific?”.
The new post quickly became one of the most popular articles on my travel blog. Google Search Console is not the most important keyword research tool in the writing phase. But it’s essential when you want to edit your published posts.
By Gemma – Make Traffic Happen
Keyword research is an essential stage of your Keyword research. Without it you would not know what queries potential readers are asking search engines. There are a few free options for keywords, however they do have their limitations. One example is adding your topic/considered keywords to the Google search bar then scrolling to the bottom to see what else Google recommends. It is also possible connect the Chrome add-on ‘Keywords Everywhere’. This provides a little bit more information on the volume of the search, but again it is limited. Laura and I (Gemma) at Make Traffic Happen would only recommend this as a stage in your strategy. The next step would be to use a more specific programme such as the affordable keyword competition tools, Keysearch.
By Sarah – TripGourmets
My keyword research used to be a mess until I started using Keysearch (on the recommendation of Gemma and Laura at maketraffichappen.com!). Before this, I used to fumble around using different free keyword research tools but without any systematic way of finding strong ranking keywords. Keysearch has changed everything.
Using it to find suitable long-tail keywords for blog posts is a breeze. You simply go to the main page and type in your keyword. The results are helpfully displayed with easy-to-read traffic light indicators that even an SEO noob could read without difficulty. From there, the more SEO-savvy may want to compare multiple keywords, examine CPC and PPC rates for ad purposes, or look at how competitor sites are performing.
Another highly useful functionality is rank tracking, which allows you to track how your own (and competitor!) websites are performing in SERPS over time.
Keysearch also offers some page analytics and backlink checkers which can be useful, but are also available freely via e.g. Moz or Google Search Console.
It is a paid tool but if you are looking to rank higher in Google and up your SEO game, it is more than worth the investment.
By Laurence – Finding the Universe
As everyone knows, choosing the primary keywords for your post is a really important part of SEO, and a key part of travel blogging. But what many fail to do after picking the primary keywords is to make sure that your post also has a good amount of related keywords. These help to reinforce with Google that your post is authoritative on the subject you are writing about, and is not one-dimensional.
There are a number of ways to find related keywords for your post, which are known in SEO terms as latent semantic indexing (LSI) keywords. My favourite is a free tool called LSIGraph. Simply plug in your main keywords, and LSIGraph will produce a list of relevant keywords that you should also consider naturally adding to your post where possible.
Of course, it goes without saying that your content needs to be great quality and useful to your readers as well. Google is becoming more and more clever at seeing through SEO gambits. But if you have great quality content and a well planned out SEO strategy, adding something like LSIGraph can definitely help!
By Bailey – The Gay Globetrotter
What is it?
SEMRush is an amazing multi-use keyword research tool that is used by the likes of Disney, Booking.com, and Ebay. This keyword research tool is amazingly fast, accurate, and provides some of the most important information you can find to create articles that will rank well in search results.
How is it used?
In SEMRush, you can search by domain, or keywords.
The keyword tracking tool will show you what keywords people are searching for, what the competition on those keywords is, and what your odds of ranking are. It will also show you who is ranking, and what the traffic is for the page they are ranking for.
The domain tracker will show you what any domain is ranking for, how much traffic they are receiving, what backlinks they have, and who those backlinks are from. You can also view where their traffic comes from (destination, device, acquisition) for any domain out there. You can even view a domain’s most popular pages, and what keywords they used!
Pros of SEMRush:
- Provides information on keywords that you won’t get with any other program.
- The keyword analytics are immensibly accurate
- The program is very user friendly, and as you learn to do more with it, you can really mould it to fit your SEO game-plan.
Cons of SEMRush:
- Price: With the cheapest SEMRush plan, you are looking at $99USD per month. The bright side is that you can use the program for free, for 10 searches a day while you decide if it’s for you.
- No mobile site: sometimes I think of a great article and want to check out how I could rank for it while I am on the go. I am still waiting for a mobile friendly version of SEMRush, hopefully it happens soon!
I know countless bloggers who have recommended this program to me, and once I began using it, SEMRush has become an indispensable tool in my SEO journey.
Answer the Public and Keywords Everywhere
By Chris – Amateur Traveler
I use two different keyword research tools mainly at this point. I use the site AnswerThePublic.com when I am trying to get a huge list of questions that people ask about a particular topic. You can download this list as a spreadsheet and then either look them up in an SEO tool like MarketSamurai or individually in Google.