Not all websites are created the same, and many fall off the search engines’ radar. How are you ever going to get clients if you don’t show up in Google or other search engines? It’s plain and simple: you’re not. For many years I ignored keyword research on my own blog. My keyword ranking was terrible. As a result, I had next to no traffic. Sure, there was the odd person coming from social media services. For the most part, however, my traffic was pathetic.
How do you get noticed, especially as a new business? If you want to convert clicks into sales, you’re going to need to generate the right content that your customers are looking for. What questions can you answer? What are people asking in the first place? And how can you know?
The Importance of Keyword Ranking to Get Noticed
Keyword ranking is a crucial part of any SEO plan, and keyword research is one of the biggest SEO tools you have. It’s important to pick keywords that have a high volume of search per month. But that’s not the only factor to look at. How you’re going to rank in Google and other leading search engines has to do not only with picking the right keyword, but also with your domain authority. As a new business, your DA will be a measly 1 on a 100 point scale. How are you going to compete with those with high domain authority?
It’s key to pick a keyword that not only has a high search volume, but has low keyword difficulty and competition scores.
This metric indicates how many people are searching for a given term per month. The higher it is, the more people you can reach by ranking in Google’s top 10 for the term. It’s every website owner’s dream to rank high for a keyword with a large search volume. If your rankings are high for a high volume keyword, you’re obviously going to get way more clicks. But make sure your content is actually relevant to that search term.
Keyword difficulty lets you know how hard it is to rank for a given search term organically. While different keyword ranking tools have different scales, the higher the number, the harder it is to rank for. This is based on who’s ranking in the top 10 right now, and how hard they may be to beat. For example, competing against a site with DA 50 is going to be hard for someone with a DA of 5. This metric tells you how hard it’s going to be. Always aim for the lowest keyword difficulty with the highest search volume.
Much like keyword difficulty, this shows hard it is to rank for a keyword. Unlike keyword difficulty, however, this shows how hard it is to rank when competing against paid keywords.
This is how you rank in the search engines (Google, Bing, etc.) SERP stands for Search Engine Results Page. Ideally, you want to be in the top 10.
What to look for:
In conclusion, the best keyword will have the highest search volume, with the lowest keyword difficulty and competition scores.
Don’t forget to include a few links to reputable outside sources, and to interlink all of your articles. This helps Google to understand the structure of your website, and in turn increase your search engine rankings.
Keyword Search: The Importance of Searching for the Best Keyword(s) To Rank
If you’re not ranking in Google and other search engines, how is anyone going to find your services? And if you don’t want to get noticed, what’s the point in having a website for your product in the first place? With the wrong keywords, and no keyword research, you’re never going to convert sales.
Keyword search helps you to find the best keyword(s) to be discovered by your potential customers, leading to sales. There are a multitude of tools out there – both free and paid – to help you do your keyword research and get you the best keyword ranking. But how do you choose what to use? What are people searching for on Google? Keyword research relies on finding exactly what people are looking for.
Free products can often provide incredibly vague results. They can be an asset for the beginner, but it’s better to splurge on a paid product to get more accurate details of the search volume, keyword difficulty, and competition. This way you can make a more informed decision as to what you should shoot for. What are your customers looking for? Keyword research tells you.
How to Rank Well
As previously mentioned, for better keyword ranking you want a keyword with high search volume, low keyword difficulty, and low keyword competition. If a keyword only gets 50 searches per month, it’s not going to do you much good being in the top 10. On the flip side, if a keyword’s difficulty score is extremely high, it’ll be hard to beat out the competition. This is especially true for websites that are just starting out or have a low domain authority.
This isn’t everything that matters, however. If you find a keyword with a high search volume, and low keyword difficulty and competition, but your site or post doesn’t really provide pertinent information about the keyword, it’s useless. A potential client may just click on your website, only to immediately return to the search results. Google also recognizes this. They know if people are staying on the site they’ve clicked for long, and give preference to sites that have a low bounce rate.
This indicates how long someone stays on your website or web page. The higher the percentage, the less time they spend on your site. You can check this metric on Google Analytics.
If someone is sticking around your site for a while after searching for a given term, you clearly are providing an answer to their query. Stuffing a keyword an irrelevant keyword into an article just to rank will not answer the end user’s question. What’s the point if clients are just going to click away from your site, returning to the results page to find an article that actually answers their question?
Provide Accurate Content
Keyword ranking is all about answering what the end user is querying. While finding a good keyword is crucial, so is the content that you provide. If you’re not answering their question, they’re not sticking around. Always write accurate content that answers a question. The information should be useful to the given query.
If, for example, you work very hard for keyword ranking for the search phrase “how to earn money online”, but your content is all about how much people earn around the world, you’re not answering the question. You are answer a question, but not the question. Chances are people who are Googling “how to earn money online” aren’t looking for information about what people earn in different countries. Your article may be awesome, but it isn’t relevant to the keyword you’ve selected.
How Many Keywords Should You Focus On for Keyword Ranking?
Keyword ranking is tricky. Do you just want your article to rank for a single keyword? Probably not. The first step is selecting your focus keyword. This is the main search term you want to do well in keyword ranking. You should, however, select one of two more keywords to focus on. While you can’t put all of your keywords in all of the necessary spots (though your focus keyword should go in all the spots listed below), you can still use your secondary keywords throughout an article.
Having one keyword you rank well for is great, but if you can find more than one, that’s ideal. You want users to be able to reach you from different angles. For example, if you’re writing an article on how to earn money online, your focus keyword may simply be “how to earn money online”. But you can attract people searching for other terms as well. You may also want to focus on “earning money” or “working from home”. These would be secondary keywords.
Make sure that your focus keyword is the best one you select. This means choosing a focus keyword with the highest volume, lowest keyword difficulty, and lowest competition. Your secondary keywords, while you should look out for the same factors, should be ones that are a bit harder to rank for. After all, your primary keyword is the one you really want to get noticed for. Still, all factors for choosing which term you want for keyword ranking apply to your secondary keywords.
Where to Place Keywords After Selecting Them
So now you know the extreme importance of keywords, but where on earth do you put them? Do they just go in the body of your text? Must they only be used once? Should they be in the title? It’s crucial to know where to place your keywords. When Google crawls your site they find the keywords you’re trying to rank for, you want them to notice.
Here’s everywhere your keyword(s) should be placed:
The very first words in your title should your keywords. Sometimes you might have to play with things a bit to make this work, but it is important that they are the very first words.
Make sure to have a heading 1 in your text that includes the keywords. Do not make this the exact same as your title. The keywords don’t have to be at the beginning of this one, but must be included. Try rephrasing your title so that it’s said in a different way. Alternatively, you could provide more detail on what you’re about to present to the reader. However you want to write your heading 1, it should include the keywords.
Try to use your keywords in your smaller headings as well. The keywords don’t have to be in every single heading, but the more the better. Remember to use your keywords within reason. If they don’t make sense somewhere, don’t use them. You want relevant content, or else your readers will click on your page, and then just return to the search results.
Body: Of course, your actual content needs to include the keywords several times if you want good keyword ranking. What’s the ideal number of times you should include your keyword? The short answer is no one but Google knows. Google has strict algorithms that change constantly, and they won’t let us in on their secrets. We do however have some clues. Using a keyword too many times indicates to the Google bots that crawl your page that you’re trying to game the system. You won’t rank well if your keyword is overused.
On the flip side, if you only use it once or twice, they won’t know what your article is about. Play around with how many times you use your keyword. Some SEO experts say the ideal percentage of the keyword in an article is between 0.5% and 1% of the overall text. Others say it’s more or less. The short answer is no one really knows for sure, and it’s something to play around with. Keep track of your SERP rankings, and play around with your keyword density. What makes you go higher or lower in the search results?
Just like your regular title, the meta title should have the keyword at the very beginning. While this title doesn’t have to match your regular title, this factor is key in keyword ranking. Remember, your meta title is what is displayed in search engine results, so make it something a potential client would click on.
The keywords don’t need to be at the beginning of your meta description, but must be included. It’s generally advised to only use the keywords once here to avoid keyword stuffing. This again is what the search engines will display when users are looking at search results. Make it catchy so they’ll click.
Alt Description of Images:
At least one image on the page should have an alt description with the keywords included. Don’t try to stuff several keywords in here, or make it too long. Focus on what the image applies to, and use that keyword. A minimum of one photo on your page should use your focus keyword.
Keyword Ranking: Conclusion
There are a ton of great tools out there to help you find the right keywords, but they are not all created equally. Use one that provides the most accurate and up to date data. Checking keywords to find the right one for your content is crucial.
Once you’ve written your article for your target keyword, you always want to use a keyword rank checker tool. There are free ones like Google Rank Checker which can be used, but it’s far more useful to have one that keeps track of where you were at, versus where you’re at now. You have to actually rank track, not just know where you’re at today. Free keyword rank tools – for the most part – don’t remember where you were at last time there was an update. You need to be able to compare where you were before any changes you made to how your rank changed after editing. Did you do something to improve your rankings, or did they fall as a result of your editing? You need a keyword rank tracker that’s going to keep track of where you were, and where you’re at.
It may seem hard to improve your rankings, but you can find any gaps by doing a backlink audit. What are you rivals talking about that you’ve omitted?
So watch your rank position rise by doing proper keyword research, check keyword ranking regularly to track keyword, and watch your article rise in the results page. Everyone wants to be number one in the search engine results. By using this information, you can be that person.